In the world of technology, with countless fancy toys, gadgets, games and other electronic material contending with each other for the child’s attention, books seem to be losing the battle. Reading for joy and falling in love with the books seem to be the biggest challenges today, the value of a book and the attribute of becoming a lifelong reader will take some conscious efforts from the adults in the community. For many young learners today, books are only for school and exams – the thought of reading for pleasure is disappearing slowly. There are so many aspects of reading that we undermine, and those aspects are more important than merely gaining knowledge. When I read, I tend to imagine what I am reading, especially the fiction; whatever I read, lends wings to my imagination and I am blessed with the freedom of interpreting visualizing the same. The author is simply providing me a range of words, sentences, put together, written descriptively narrating a sequence of events. So, it would be prudent to say that reading builds imagination and creativity. While you read, you can slip into your dream world away from the reality. There are researches that support the fact that reading with your child each day builds a bond with them, a special bond that brings about strong communication and conversations, a sense of security and togetherness. This is like any other activity you do with your child, it simply builds the sense of trust as well, however what is more special about reading is that you are building the vocabulary for your child. As adults and role models we need to cultivate the habit of reading in ourselves, to encourage the young learners. We need to move our eyes away from the screen and pick up books. This festive season let us look at one of the successful ways of sustainable gifting – giving books to our children and the celebrating the joy of reading, imagining, creating and bonding.